2023 Nordic Baltic EdTech 50

HolonIQ’s annual list of the 50 most promising EdTech startups the Nordic Baltic region

Education Intelligence Unit

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December 1, 2023

The Nordic Baltic EdTech 50 is HolonIQ's annual list of the most promising EdTech startups from the region.

The Nordic Baltic EdTech 50 is focused on identifying young, fast growing and innovative learning, teaching and up-skilling startups from the region. Powered by data and insights from our Impact Intelligence Platform together with qualitative assessments by HolonIQ’s Intelligence Unit, and local market experts, organizations are evaluated and scored based on our eligibility and assessment criteria, which excludes EdTech's founded over 10 years ago, or those which have exited (listed, acquired or controlled by another organisation). See also the 2023 Europe EdTech 200 for full Europe coverage.

Download the Market Map. Companies are categorized by their main area of focus following the globallearninglandscape.org. Categories in the market map are not mutually exclusive.

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Customers can deep dive the open-source list on the platform. Request a demo to learn more.

The Nordic Baltic EdTech 50 is aligned to the Global Learning Landscape, an Open-Source Taxonomy that maps the education and talent market

Exhibit 2

More than half of this year's list operate in the K12 sector. Focus on tech-led solutions in teaching, learning and curriculum exemplify their close links.

STEAM & Coding, gamified and simulated learning solutions make up a quarter of this years list, indicative of the strong connection between technology, pedagogy and learner experience in the region. Maths learning solutions (Evolytes, 99Math, Magma Math and Numtery) offer gamified experiences, personalized and collaborative learning. Games for learning are also at the heart of solutions such as Alpa Kids, Three Cubes and GraphoGame.

The region is well known for it's strong pedagogical approach to teaching and learning innovation and teacher / teaching solutions (Freeed, Humly, Vedliai, Praktikal) offer support for instructional strategies, learning design, digital content and teacher communities.

Learning platforms and systems also feature in this years list with workforce solution eloomi providing an employee experience platform for mid-sized businesses and Haldor which develops educational tools in Microsoft Teams.

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Strong representation from Sweden, Finland & Norway make up two thirds of this years list.

The larger markets of the UK, France and Germany make up almost sixty-percent of the cohort, with Spain, Italy, the Netherlands and Switzerland growing in share compared with previous years. Startups from Sweden in this year's list primarily focus in K12 with solutions such as Allbry , a digital student mental health management platform and learning assessment platform Dugga. Advanced technology and STEAM solutions feature in Finland's representation (GraphoGame, Annie Advisor, Hoxhunt, 3DBear), while Norway shows a higher proportion of workforce solutions such as Pistachio, Scrimba and Capeesh.

Exhibit 3

Business-to-business models represent two thirds of the list as EdTech works closely with schools, institutions and companies to deliver education solutions.

Two thirds of this year's list operate a business-to-business model, with half of those working in the workforce sector, including talent assessment platform, Fairsight, executive micro-coaching solution, Pandatron and AI based upskilling platform, Sana Labs. Solutions supporting PreK and K12 institutions range from digital platforms for schools (Meitner) and pre-schools (Famly) to digital content and assessment solutions (Kognity, Dugga). Direct-to-consumer EdTech in this year's list include solutions from online tutoring (TopTutors) to coding for girls (imagiLabs). It's worth noting that many solutions in these categories operate in both D2C and B2B, delivering solutions to schools and directly to learners/parents.

Exhibit 4

A slightly more mature cohort this year, with encouraging growth in early stage startups.

Mature startups with an established customer base and trusted by their markets have done well this year, and it's also encouraging to see more early stage startups in this years list given the harsh funding environment. Startups established during or after COVID-19 include those operating in the workforce sector, such as coaching platform Zebrain (Sweden), immersive learning content platform, We Are Learning (Norway) and talent assessment solution, Fairsight (Norway). Mature startups in the list include online learning platforms, Claned and Funzi (Finland), along with solutions for early childhood, Pickatale (Norway) and Famly (Denmark).

 Exhibit 5

Track the 2023 Cohort

HolonIQ customers can track the data for the most promising EdTech startups in the region on the HolonIQ Intelligence Platform. Look for the 2023 Nordic Baltic EdTech 50 list and double click into the data behind the charts. Request a Demo if you are not a customer and would like to learn more.

Deep Dive the List

Customers can deep dive the open-source list on the platform. Request a demo to learn more.

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