2023 Latin America EdTech 100

HolonIQ’s annual list of the 100 most promising EdTech startups in Latin America

Education Intelligence Unit

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December 22, 2023

The Latin American EdTech 100 is HolonIQ's annual list of the most promising EdTech startups from the region.

The Latin America EdTech 100 is focused on identifying young, fast growing and innovative learning, teaching and up-skilling startups from the region. Powered by data and insights from our Impact Intelligence Platform together with qualitative assessments by HolonIQ’s Intelligence Unit, and local market experts, organizations are evaluated and scored based on our eligibility and assessment criteria, which excludes EdTech's founded over 10 years ago, or those which have exited (listed, acquired or controlled by another organisation).

Download the Market Map. Companies are categorized by their main area of focus following the globallearninglandscape.org. Categories in the market map are not mutually exclusive.

Deep Dive the List

Customers can deep dive the open-source list on the platform. Request a demo to learn more.

The LATAM EdTech 100 is aligned to the Global Learning Landscape, an Open-Source Taxonomy that maps the education and talent market

Exhibit 2

Education Management represents the largest category in this year's list, with 30% of the cohort, followed by workforce and talent at almost 20%. Latin America's skill gap is well documented, with almost half of this year's list operating in the Workforce education and training sector and one in five an upskilling or bootcamp provider, including teams such as Digital House, Henry, and StartSe. In K12, startups in this year's list service a range of needs, from digital learning resources (Jovens Gênios) and trans-disiplinary curriculum (Knotion) to reading skills (Arvore), learning experience platforms (Scaleup) and teacher education (Schoolastic).

Exhibit 3

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A relatively stable balance of Direct-to-Consumer and B2B EdTech models illustrates both institutional and learner needs.

Direct-to-Consumer business models are edging out B2B, as individuals and parents seek education and training solutions not offered through formal routes. Just over half the D2C group operate in the workforce sector, mainly offering upskilling solutions, with others in the Test Prep, Language Learning and Career Planning segments. in K12, direct-to-consumer startups offer tutoring, language learning, education financing and coding classes.

Exhibit 4

Brazil dominates the list at over 40%, followed by Mexico, Argentina and Colombia.

Brazil and Mexico make up almost 60% of this year's list with Brazil taking the lions share. Brazil's focus is almost entirely in K12 and Workforce Education, spanning solutions to support social mobility through education (Alicerce, Galena), modern apprenticeship provider (Apprenty) and solutions to upskill Brazilians in AI (Arvore). Mexico has a larger proportion of solutions in Higher Education, such as those supporting institutions to deliver online (Lottus, S4Learning, Scala, APLatam)

Exhibit 5

Bucking the trend of other geographies, LATAM maintains a strong early stage cohort, representing 30% of the list.

Thirty percent of this year's list were founded three or less years ago, indicative of the support for early stage startups in the region. Of those, it is almost an even split between K12, Higher Education and Workforce solutions with Brazil and Mexico seeing more dominance with other countries relying on more mature startups.

Exhibit 6

Track the 2023 Cohort

HolonIQ customers can track the data for the most promising EdTech startups in the region on the HolonIQ Intelligence Platform. Look for the 2023 LATAM EdTech 100 list and double click into the data behind the charts. Request a Demo if you are not a customer and would like to learn more.

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