2022 Southeast Asia EdTech 50

HolonIQ’s annual list of the 50 most promising EdTech startups from Southeast Asia.

Education Intelligence Unit

calendar image
November 1, 2022

The Southeast Asia EdTech 50 is HolonIQ's annual list of the most promising EdTech startups from Southeast Asia.

The Southeast Asia EdTech 50 is focused on identifying young, fast growing and innovative learning, teaching and up-skilling starups across Southeast Asia. Powered by data and insights from our Impact Intelligence Platform together with qualitative assessments by HolonIQ’s Intelligence Unit, and local market experts in each region, organizations are evaluated and scored based on our eligibility and assessment criteria.

Exhibit 1

Download the Market Map. Companies are categorized by their main area of focus following the globallearninglandscape.org. Categories in the market map are not mutually exclusive.

Deep Dive the List

Customers can deep dive the open-source list on the platform. Request a demo to learn more.

HolonIQ’s 2022 Southeast Asia EdTech 50 is aligned to the Global Learning Landscape, an Open-Source Taxonomy that maps the education and talent market.

Exhibit 2

Tutoring and Test Prep solutions remain strong, along with Management Systems, Language Learning and STEAM.

Almost 40% of this year’s list are operating in the K12 sector with Language Learning remaining strong (Edupia, LingoAce) along with STEM, particularly maths and science with teams like Doyobi, Geniebook, Ottodot and Strive Math

As institutions and organisations in all sectors seek to digitise their education and training offering, Learning Environments such as Edmicro, Cognalearn, ACKTEC and Quintal offer solutions that increasingly blend the content and environment for learning. In Workforce solutions, models such as bootcamps (Binar, Coderschool, MindX), micro-learning (ArcLab, Gnowbe) and online education (Conicle, Emeritus, Nas Academy) dominate the list. Soft skills measurement and analytics platform, Skilio, is an example of the increased importance of  ‘non technical skills in the workplace. 

Exhibit 3

Direct-to-Consumer, representing two-thirds of this year’s cohort, remains steady.

Direct-to-consumer startups in this year’s list operate across K12, Higher Education and Workforce sectors, including language learning, upskilling, tutoring and test-prep along with solutions for students to find study choices, such as Edukasyon and goKampus.

Exhibit 4

Ready to get started?

Get a personalized walkthrough of HolonIQ's Global Intelligence Platform.

The SEA ecosystem is maturing with 30% of the list founded 7-9 years ago with a decline of new startups compared with previous years.

This year’s list is a slightly older cohort with 44% in the growth stage of 4-6 years old. There are less startups founded in the last 3 years than in previous lists, perhaps indicative of the challenge of launching and growing startups through COVID. Of those which were founded in the last 3 years, most are D2C models

Exhibit 5

As a hub for the region, it’s no surprise to see half of this year’s list based out of Singapore. Indonesia is also an EdTech market on the rise, taking a quarter of the cohort, Vietnam 14% and Thailand 6%.

Singapore has traditionally been a base for EdTech startups with half the list from this year and last headquartered in the city state. However, the Indonesian ecosystem continues to grow and with a favourable policy and funding environment, sees growth with large players such as Ruangguru and Cakap, along with newer startups such as CoLearn, GoKampus and Pintek. Vietnam is also a market on the move with mature teams such as ELSA and CoderSchool, along with new startups like Azota, a platform to support student assessment. Thailand also sees a few teams making the list in Globish, SkillLane and Conicle.

Exhibit 6

Track the 2022 Cohort

HolonIQ customers can track the data for the most promising EdTech startups in SEA on the Market Intelligence Platform. Look for the 2022 HolonIQ Southeast Asia EdTech 50 list in the Lists tab of the Organizations page. Request a Demo if you are not a customer and would like to learn more. Track the 2022 Cohort.

Deep Dive the List

Customers can deep dive the open-source list on the platform. Request a demo to learn more.

Latest Insights

Global Insights from HolonIQ’s Intelligence Unit. Powered by our Global Impact Intelligence Platform.

Digital Transformation
Digital Transformation
MedTech
MedTech
Summits
Summits
Impact 3000
Impact 3000
Nuclear
Nuclear
Mobility
Mobility
Electric Vehicles
Electric Vehicles
2021
2021
2020
2020
Sub Saharan Africa
Sub Saharan Africa
Nordic Baltic
Nordic Baltic
North America
North America
South Asia
South Asia
East Asia
East Asia
ANZ
ANZ
Market Sizing
Market Sizing
Augmented Reality
Augmented Reality
Blockchain
Blockchain
Virtual Reality
Virtual Reality
Regions
Regions
Markets
Markets
Mobile
Mobile
Client Report
Client Report
Publishers
Publishers
Labor Markets
Labor Markets
Global Landscape
Global Landscape
10 Charts Series
10 Charts Series
R&D
R&D
LMS
LMS
United Kingdom
United Kingdom
Executive Panel
Executive Panel
Language Learning
Language Learning
Russia
Russia
Israel
Israel
Germany
Germany
France
France
Media and Press
Media and Press
Climate Tech
Climate Tech
MENA
MENA
South Korea
South Korea
Japan
Japan
Southeast Asia
Southeast Asia
Health Tech
Health Tech
Global EdTech 1000
Global EdTech 1000
Unicorns
Unicorns
MOOCs
MOOCs
Global Giants
Global Giants
Client Note
Client Note
Capital Markets
Capital Markets
Advanced Technology
Advanced Technology
OPM
OPM
International Education
International Education
India
India
China
China
Canada
Canada
Venture Capital
Venture Capital
Bootcamps
Bootcamps
Online learning
Online learning
Notes
Notes
Europe
Europe
Asia
Asia
Africa
Africa
LATAM
LATAM
Brazil
Brazil
Robotics
Robotics
Education in 2030
Education in 2030
Artificial Intelligence
Artificial Intelligence
SDG 17
SDG 17
SDG 16
SDG 16
SDG 15
SDG 15
SDG 14
SDG 14
SDG 13
SDG 13
SDG 12
SDG 12
SDG 11
SDG 11
SDG 10
SDG 10
SDG 9
SDG 9
SDG 8
SDG 8
SDG 7
SDG 7
SDG 6
SDG 6
SDG 5
SDG 5
SDG 4
SDG 4
SDG 3
SDG 3
SDG 2
SDG 2
SDG 1
SDG 1
Climate Tech 1000
Climate Tech 1000
Health Tech 1000
Health Tech 1000
EdTech 1000
EdTech 1000
EdTech
EdTech
Diversity
Diversity
New Zealand
New Zealand
Australia
Australia
United States
United States
Biotechnology
Biotechnology
Environment
Environment
Infrastructure
Infrastructure
Energy
Energy
Climate
Climate
Workforce
Workforce
K12
K12
Higher Education
Higher Education

Sign up for our free weekly newsletters

Join 80,000+ free weekly newsletter subscribers.