2022 North America EdTech 200

HolonIQ’s annual list of the 200 most promising EdTech startups from North America.

Education Intelligence Unit

calendar image
September 22, 2022

The North America EdTech 200 is HolonIQ's annual list of the most promising EdTech startups from North America.

The return to in-person learning, particularly in K12, marks a shift back to direct-to-consumer models for EdTech, however the use of technology in educational settings continues its long term integration. Workforce EdTech solutions dominate as demand for upskilling and reskilling, particularly in technology disciplines, accelerates, while in higher education, there is greater acceptance of hybrid and online learning with institutions seeking to digitize along the student lifecycle and build or partner for new educational products that service existing and new markets. 

The North America EdTech 200 is focused on identifying young, fast growing and innovative learning, teaching and up-skilling startups in Canada and the United States. Powered by data and insights from our Impact Intelligence Platform together with qualitative assessments by HolonIQ’s Intelligence Unit, and local market experts in each region, organizations are evaluated and scored based on our eligibility and assessment criteria.

Exhibit 1

Download the Market Map. Companies are categorized by their main area of focus following the globallearninglandscape.org. Categories in the market map are not mutually exclusive.

Deep Dive the List

Customers can deep dive the open-source list on the platform. Request a demo to learn more.

HolonIQ’s 2022 North America EdTech 200 is aligned to the Global Learning Landscape, an Open-Source Taxonomy that maps the education and talent market.

Exhibit 2

This year’s list sees a greater focus on the learner experience, including engagement, communication & retention.

As in previous years, startups operating in the workforce sector make up approximately half of this years, list, with Pre-K12 and higher education a quarter each. Systems and solutions to support institutions, from student financial aid systems, to college admissions guidance and learning environments make up the majority of this group with more focus on learners’ experience, retention and engagement (Engageli, Seesaw, Stellic) communication tools (Ivy.ai, Possip), skills assessment and job placement (CodeSignal, Workera, Yardstick). As COVID up-ended assumptions about the form of education delivery, we are seeing the continued evolution of new delivery models including new forms of partnerships and joint arrangements, particularly in the MOOC, OPM and Bootcamp categories. 

Exhibit 3

Ready to get started?

Get a personalized walkthrough of HolonIQ's Global Intelligence Platform.

Direct-to-Consumer business models swing back to dominate the 2022 list

Many of the direct-to-consumer start-ups in this year’s list operate in the workforce sector, offering upskilling solutions (Fluent Forever, GetSetUp, OnlineMedEd, Section4) and platforms for course creation (Disco), with the K12 D2C companies range from peer study notes platforms (Fiveable) to tutoring solutions (Learnfully, Tutored by Teachers). 

B2B models support institutions for educational outcomes, access, or administration with learning and assessment support (Formative, Newsela, Paper) or administration and security solutions (GoGuardian, Incident IQ, Kaleidoscope).

Exhibit 4

A mature cohort with newer start-ups focusing on in-demand areas. 

Over half of the 2022 North America EdTech 200 list are over seven years old, reflecting the longer time it takes to establish scale in the sector. While it was tough to establish and grow a new EdTech during COVID, we do see some startups in this year’s list that are under 3 years old, with Learning Environments and Communication platforms (Clayful, Class Technologies, InSpace), digital content creation solutions (Castofly), and social emotional learning tools (Tilli, Moozoom, Robin) responding to the increased demand.  

Exhibit 5

Track the 2022 Cohort

HolonIQ customers can track the data for the most promising EdTech startups in North America on the HolonIQ Intelligence Platform. Look for the 2022 North America EdTech 200 list in the Lists tab of the Organizations page. Request a Demo if you are not a customer and would like to learn more.

Deep Dive the List

Customers can deep dive the open-source list on the platform. Request a demo to learn more.

Latest Insights

Global Insights from HolonIQ’s Intelligence Unit. Powered by our Global Impact Intelligence Platform.

Newsletter
Newsletter
2024 Back to School
2024 Back to School
North America EdTech 200
North America EdTech 200
2024 Paris HE Summit
2024 Paris HE Summit
2024 San Juan Speaker
2024 San Juan Speaker
Indices
Indices
Cities
Cities
2023 Back to School Featured Speaker
2023 Back to School Featured Speaker
New York
New York
2023
2023
Webinar
Webinar
Economics
Economics
Draft
Draft
Platform
Platform
2022
2022
Digital Transformation
Digital Transformation
MedTech
MedTech
Global Impact Summits
Global Impact Summits
Impact 3000
Impact 3000
Nuclear
Nuclear
Mobility
Mobility
Electric Vehicles
Electric Vehicles
2021
2021
2020
2020
Sub Saharan Africa
Sub Saharan Africa
Nordic Baltic
Nordic Baltic
North America
North America
South Asia
South Asia
East Asia
East Asia
ANZ
ANZ
Market Sizing
Market Sizing
Augmented Reality
Augmented Reality
Blockchain
Blockchain
Virtual Reality
Virtual Reality
Regions
Regions
Markets
Markets
Mobile
Mobile
Client Report
Client Report
Publishers
Publishers
Labor Markets
Labor Markets
Global Landscape
Global Landscape
10 Charts Series
10 Charts Series
R&D
R&D
LMS
LMS
United Kingdom
United Kingdom
Executive Panel
Executive Panel
Language Learning
Language Learning
Russia
Russia
Israel
Israel
Germany
Germany
France
France
Media and Press
Media and Press
Climate Tech
Climate Tech
MENA
MENA
South Korea
South Korea
Japan
Japan
Southeast Asia
Southeast Asia
Health Tech
Health Tech
Global EdTech 1000
Global EdTech 1000
Unicorns
Unicorns
MOOCs
MOOCs
Global Giants
Global Giants
Client Note
Client Note
Capital Markets
Capital Markets
Advanced Technology
Advanced Technology
OPM
OPM
International Education
International Education
India
India
China
China
Canada
Canada
Venture Capital
Venture Capital
Bootcamps
Bootcamps
Online learning
Online learning
Notes
Notes
Europe
Europe
Asia
Asia
Africa
Africa
LATAM
LATAM
Brazil
Brazil
Robotics
Robotics
Education in 2030
Education in 2030
Artificial Intelligence
Artificial Intelligence
SDG 17
SDG 17
SDG 16
SDG 16
SDG 15
SDG 15
SDG 14
SDG 14
SDG 13
SDG 13
SDG 12
SDG 12
SDG 11
SDG 11
SDG 10
SDG 10
SDG 9
SDG 9
SDG 8
SDG 8
SDG 7
SDG 7
SDG 6
SDG 6
SDG 5
SDG 5
SDG 4
SDG 4
SDG 3
SDG 3
SDG 2
SDG 2
SDG 1
SDG 1
Climate Tech 1000
Climate Tech 1000

Sign Up for our Newsletters

We provide you with relevant and up-to-date insights on the global impact economy. Choose out of our newsletters and you will find trending topics in your inbox.

Weekly Newsletter

Climate Technology

Weekly Newsletter

Education Technology

Weekly Newsletter

Health Technology

Weekly Newsletter

Higher Education

Daily Newsletter

Chart of the Day

Daily Newsletter

Impact Capital Markets