2022 East Asia EdTech 150

HolonIQ’s annual list of the 150 most promising EdTech startups from East Asia, including China, Japan, Korea & Taiwan.

Education Intelligence Unit

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October 20, 2022

The East Asia EdTech 150 is HolonIQ's annual list of the most promising EdTech startups from East Asia.

The East Asia EdTech 150 is focused on identifying young, fast growing and innovative learning, teaching and up-skilling starups in markets such as China, Japan, Korea & Taiwan. Powered by data and insights from our Impact Intelligence Platform together with qualitative assessments by HolonIQ’s Intelligence Unit, and local market experts in each region, organizations are evaluated and scored based on our eligibility and assessment criteria.

Exhibit 1

Download the Market Map. Companies are categorized by their main area of focus following the globallearninglandscape.org. Categories in the market map are not mutually exclusive.

Deep Dive the List

Customers can deep dive the open-source list on the platform. Request a demo to learn more.

HolonIQ’s 2022 East Asia EdTech 150 is aligned to the Global Learning Landscape, an Open-Source Taxonomy that maps the education and talent market.

Exhibit 2

The region sees a greater interest in student wellbeing, holistic approaches to intellectual & social development, and a move to more personalized learning.

This year sees many EdTech startups focusing on supporting learners’ creative development, social-emotional learning, and other non-academic content, such as Haoduo (China), an online platform for children’s hobby classes or Inspire High (Japan) a platform for creative adults, vipSing (China), an online music platform and Yixiaoxiang, chess education for kids (China). These are in addition to strong levels of academic tutoring and homework help (such as RiiiD, Snapask, Mathpresso, Knowbox, Onuii) learning code (Elice, Codegym, Xigua Chuangke, Life is Tech) and language learning (Palfish, Polyglots, Ringle, HelloTalk, Eggbun).

Exhibit 3

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Direct-to-Consumer models dominate in East Asia, however like other regions of the world, B2B growth is evident.

A growth in EdTech management systems is largely responsible for the increase in B2B models in this year's list, as companies and institutions seek digital platforms and tools to support hybrid and online learning. Examples include Kidsloop classroom analytics solution, Classum learning environment and Classin, a platform for hybrid learning.

Exhibit 4

China represents just under half the list with Japan and Korea almost 20% each and Taiwan over 10%.

Regulatory changes in the academic tutoring market in China over the last few years have dampened activity and posed significant challenges for startups in this large segment. As such we see a reduction in the proportion of Chinese startups in this year's list with solid growth in areas such as vocational education Runde Education, Sanjieke, Tiantian Xuenong and Hechen Education. Both Korea and Japan take almost 20% each of the list, with Workforce EdTech solutions strong.

Exhibit 5

Track the 2022 Cohort

HolonIQ customers can track the data for the most promising EdTech startups in East Asia on the HolonIQ Intelligence Platform. Look for the 2022 East Asia EdTech 150 list in the Lists tab of the Organizations page. Request a Demo if you are not a customer and would like to learn more.

Deep Dive the List

Customers can deep dive the open-source list on the platform. Request a demo to learn more.

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