OPM, meet OPX. New models & the $3.5B global online higher education services market.

Part 2. Launching our 4,900+ OPM Program dataset, sizing up the new $3.5B+ OPX category and sharing our Open Source OPX Capability Framework.

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OPX is a new category, collectively defining the entire spectrum of services models supporting Universities in the design, development and delivery of online higher education. The OPX category is a $3.5B+ market today, growing at 15% and expected to reach $7.8B by 2025. It includes OPM, OPE, MOOC-as-an-OPM and new hybrid and innovative models.

While the traditional OPM model still dominates, OPE’s, MOOCs and new combinations of capabilities and economic models are maturing and accelerating online program services into higher education.

Our 16-point Open Source, OPX Capability Framework serves to benchmark core capabilities that Universities and OPX’s require to effectively and sustainably design, develop and deliver online higher education.

And now with the world’s most comprehensive OPX program dataset, we have applied our Smart Estimate methodology and re-confirmed our market size and outlook for the industry. We have identified new programs and providers and have better visibility into demand and the contractual momentum the current portfolio of programs will likely deliver over the next 5+ years.

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OPX. By the Numbers.

There are currently 80+ OPX providers working with 500+ global universities to support all aspects of the design, development and delivery of online higher education. This $3.5B market is growing at 15% to $7.8B by 2025.

Of our 4,900+ OPX Program dataset, 1 in 3 are business credentials, nearly 1 in 5 are from healthcare and just under 1 in 10 are in STEM.

The US currently dominates the global OPX landscape with over 80% share, however, this will shrink to just under 75% over the next five years as the global appetite for the OPX model gains traction.

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Our OPM, MOOC and OPX Research and Data is now an Annual Subscription.

HolonIQ’s Annual OPX Subscription (USD$9850. Not-for-Profit $6850) includes our annual OPX Deep Dive, quarterly OPX executive briefs and chart packs as well as a 5-seat license to our OPX data platform offering on-demand access to 4,900 programs by University by OPX partner updated quarterly with fresh data.

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Get ahead with our OPX Subscription.

HolonIQ’s Annual OPX Subscription (USD$9850. Not-for-Profit $6850) includes our annual OPX Deep Dive, quarterly OPX executive briefs and chart packs as well as a 5-seat license to our OPX data platform offering on-demand access to 4,900 programs by University by OPX partner updated quarterly with fresh data.

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Global OPX market to reach $7.8B by 2025

OPX is a new category, collectively defining the entire spectrum of services models supporting Universities in the design, development and delivery of online higher education.

The OPX category is a $3.5B+ market today, growing at 15% to an estimated $7.8B in 2025 and includes OPM, OPE, MOOC-as-an-OPM and new hybrid and innovative models.

The US currently represents over 80% of the global OPX market size, however it is expected that global players and markets will be growing at a faster rate to 2025.

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Massive post secondary population growth and growing online preference

The global population will increase by 680m more people between 2020 and 2030. Moderate forecast scenarios suggest Global Higher Education needs to scale to credential 280 million more post-secondary graduates over the next decade.

By the time we reach 2025, more than 1 billion people on earth will have attained a post-secondary qualification throughout their lifetimes. Today, China and the US boast more than 6 million online higher education enrolments growing fast. Employers and learners are rapidly accepting of online credentials with more and more licensure and practical skills components bridging the education to employment gap.

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Global OPX Landscape

Many in higher education are still only just learning of the acronym OPM. Various players are advocating ‘Enabling’ roles, branding as ‘OPEs’ to differentiate and represent a different model and/or approach. Meanwhile, MOOCs such as Coursera, EdX and FutureLearn are well established now in supporting Universities with full degree programs and a growing part of the online services landscape.

New models such as Instride, Cintana and even Outlier join the ranks of Straighterline and others driving innovation from the edge, as a network or as ‘outcome’ pathways.

Finally, evolving models like Minerva and OpenLearning bring proprietary technology and curriculum to play in new and exciting ways for institutions. Enter OPX. The meta-category that stretches from B2B, to B2B2C and sometimes even B2C.

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4,900+ US OPX Programs by University, Level, Category and CIPs Code

4,900+ discrete US Only OPX Programs by University, Level, Category and CIPs code (Classification of Instructional Programs).

The OPX Report and On-Demand Data Platform lists all OPX Programs by University for each OPX Partner be they OPM, OPE, MOOC or new models.

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HolonIQ's Open Source 'OPX Capability Framework'

With feedback from our Global Executive Panel, we have built an Open-Source 16-point capability framework to benchmark Universities as well as OPMs and OPX landscape players.

The framework identifies four major capability or core competency blocks that an organization requires in order to design, develop and deliver online higher education.

Use cases include Universities benchmarking OPX players, OPX players benchmarking University Partners and finding patterns to categorize and group companies on the OPX landscape to identify new emerging models.

This is an open-source benchmarking framework licensed under a Creative Commons Attribution 4.0 International License.

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Four Scenarios for the OPX/OPM Market in 2030

Emerging trends provide directional signals about the future shape of the OPX Market. We built 4 OPX Scenarios for 2030 based on two of the most discussed dimensions.

Outsource-Insource. Will Universities embrace the OPX and continue to ‘outsource’ the capabilities and resources that OPX offers, or will they seek to build those capabilities in-house and manage the entire online spectrum over the long-run?

Consolidation-Fragmentation. Will online higher education consolidate towards an oligopoly of global giants, akin to the broader technology sector or are we more likely to see a highly disbursed and fragmented market of ‘suppliers’ that represent vendor relationships more than partnerships?

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Serious about the global online post-secondary market?

HolonIQ’s Annual OPX Subscription (USD$9850. Not-for-Profit $6850) includes our annual OPX Deep Dive, quarterly OPX executive briefs and chart packs, as well as a 5-seat license to our OPX data platform offering on-demand access to 4,900 programs by University by OPX partner, updated quarterly with fresh data.

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Related Research

OPM, meet OPX. New models and the $3.5B+ global online higher education services market

9 September 2019. 

Part 2. Launching our 4,900+ OPM Program dataset, sizing up the new $3.5B+ OPX category and sharing our Open Source OPX Capability Framework.

Online Higher Education. Hyper Fragmentation and the US Post Secondary Market

1 August 2019. 

By the time we reach 2025, more than 1 billion people on earth will have attained a post-secondary qualification throughout their lifetimes.

Q1 2019 Global Education Executive Brief

2 April 2019. 

$2B of EdTech Venture Capital was invested globally, $5B+ of education M&A, education stocks gained $30B of market cap

Future of the OPM. Four Scenarios Later.

14 March 2019. 

Hundreds of industry experts assessed the likelihood and expressed their preferences about the future of the OPM model.