10 Charts for a Changing Education Market

The charts that visualise the challenges and opportunities of education in 2020.

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We've pulled together 10 of our most popular charts from 2020 to help explain the changing global education market. These charts visualize some of the challenges and opportunities we face as the world embarks on a new decade.

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1. Two Billion more learners.

There will be 2 billion more learners in the world by 2050. To what extent will traditional models of education be able to service these needs at the speed and at the scale required?

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2. Disruption Expected.

Even before the impact of COVID-19 became apparent, most education leaders expected disruption to their part of the sector within two years. Over half marked the current conditions for global education moderately or substantially worse than six months ago, a figure which has jumped from 24% in Sept 2019 and 20% one year ago.

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Updated Edu Market Size

3. Education Market Size.

Driven by Higher Education tuition deflation, combined with faster/cheaper credible alternatives and digitization driving a lower administrative cost base across all sectors, HolonIQ has revised our Global Education and Training market size, downgrading total spending by ~$500B in 2025 compared with HolonIQ’s Pre-COVID outlook. We now expect the global education and training market to reach $7.3T in total expenditure by 2025 (all products and services and including digital).


4. VC Investment.

Venture Capital has been fuelling global growth in EdTech and 2020 will likely see more than $10B back the sector. The first three quarters have already seen a record $8.3B of VC investment. China retains the lead, and perhaps momentarily thanks to ByJu’s, India takes second place ahead of the US. These three markets alone make up 90% of total global EdTech investment.

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5. EdTech is Accelerating.

EdTech is growing at 16.3% and will grow 2.5x from 2019 to 2025, reaching $404B in total global expenditure. Even at this level, EdTech and digital expenditure will only make up 5.2% of the $7.3T global education market in 2025.

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6. Higher Education Digital Capability Framework.

The Higher Education Digital Capability Framework identifies four core dimensions along the learner lifecycle: Demand & Discovery (DD), Learning Design (LD), Learner Experience (LX) and Work & Lifelong Learning (WL). The framework is designed to allow flexibility and interpretation in context; some institutions will find almost every capability block relevant to their organisational structure, activities and aspirations, whilst others will focus on a more specific set of capabilities applicable to their individual context.

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7. Public-Private Partnerships.

Universities are establishing public private partnerships en-masse as the Higher Education model evolves and innovates. The buy, build or partner decision is also extending to ‘share’, as global higher education moves through one of the most significant structural changes since formation.

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8. EdTech Unicorn Evolution.

The world’s 20 EdTech Unicorns have now collectively raised over $11B of funding, nearly one third of all EdTech venture capital over the last 10 years. In 2020 alone, six new Unicorns have been added to this list.

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9. Education IPO’s.

Capital Markets are progressively playing a critical role in driving innovation to support the social and economic objectives of education. As governments struggle to fund education at historic levels and as more learning occurs outside formal systems, private capital is playing an increasing role in funding access and outcomes.

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10. Impact Stock Indices.

HolonIQ’s Global Impact and SDG Indices are the world’s leading research-grade benchmarks to track the performance of positive impact companies around the world, providing independent and unbiased benchmarks for governments, investors and companies around the world seeking to create sustainable and positive impact.

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HolonIQ Market Intelligence Platform

HolonIQ is the world’s smartest source of education intelligence to power decisions that matter. Our Global Education Market Intelligence Platform provides deep insights and data about the themes and teams supporting the future of education.

Recent Research

International Higher Education. Emerging Digital Models.

12 April 2021. 

New possibilities and ideas are helping to re-envision how international higher education might look post-COVID.

Coursera and 300+ Global Education IPOs

7 April 2021. 

Coursera made its market debut on the New York Stock Exchange late March through an IPO and is now trading under the ticker symbol “COUR.” The company raised $520M and closed it’s first day of trading with a $5.9 billion market cap.

The Complete List of Global EdTech Unicorns

6 April 2021. 

The Complete List of Global EdTech Unicorns

MOOCs. Then. Now. Next

1 April 2021. 

Tracking the evolution of the MOOC, which started the last decade as a proof of concept and finished with 380 million students globally.