If your audience finds you online, you’re already in a fight for visibility. AI isn’t just disrupting marketing—it’s rewriting the rules of discovery. Generative AI answers questions instantly, and Google’s AI Overviews dominate the search page, pushing paid and organic links out of sight and cutting clicks by up to 90%. This session explores how organizations can stay visible when AI answers first. Drawing from a case study with a leading business school, we’ll show how Everspring built a first-of-its-kind, AI-optimized marketing strategy that boosted AI visibility by 8X in three months, and reduced reliance on paid media. You’ll learn what’s replacing traditional digital tactics, how to align with AI-first discovery behaviors, and which metrics really matter in this new landscape—whether you’re running a university, a startup, or a global enterprise.