Beth Hollenberg

Chief Executive Officer at Everspring

Beth Hollenberg has 20 years of experience in education, with more than ten years' experience running online, campus, and hybrid education programs. Most recently, Beth was President and COO of Kaplan Higher Education's Campus division. Prior to that role, she was the EVP and General Manager of SCORE! Educational Centers, a network of 170 technology-enabled tutoring centers nationwide. Beth started her career as a consultant to the Department of Health and Human Services, where she worked on effectively scaling federally funded programs for children and youth. She was an associate with the Center for the Study of Social Policy (CSSP) in Washington, D.C., where she focused on social services and education reform. Trained as an attorney, Beth holds a J.D. from Stanford Law School, an MA in Sociology, and BA in Psychology with distinction from Stanford University.

2023 Back to School Featured Speaker
2024 Back to School
Back to School VIP
2025 Back to School

Beth Hollenberg

Chief Executive Officer at Everspring

Beth Hollenberg has 20 years of experience in education, with more than ten years' experience running online, campus, and hybrid education programs. Most recently, Beth was President and COO of Kaplan Higher Education's Campus division. Prior to that role, she was the EVP and General Manager of SCORE! Educational Centers, a network of 170 technology-enabled tutoring centers nationwide. Beth started her career as a consultant to the Department of Health and Human Services, where she worked on effectively scaling federally funded programs for children and youth. She was an associate with the Center for the Study of Social Policy (CSSP) in Washington, D.C., where she focused on social services and education reform. Trained as an attorney, Beth holds a J.D. from Stanford Law School, an MA in Sociology, and BA in Psychology with distinction from Stanford University.

2023 Back to School Featured Speaker
2024 Back to School
Back to School VIP
2025 Back to School
2025 Back to School Summit
Thursday, September 11, 2025
11:00 am

Invisible Online: How to Get Found When AI Answers First

If your audience finds you online, you’re already in a fight for visibility. AI isn’t just disrupting marketing—it’s replacing how discovery works. GenAI answers questions instantly, and Google’s AI Overviews dominate the search page, pushing paid and organic links out of sight and cutting clicks by up to 90%. This session shows how a leading business school partnered with Everspring to break through—using a first-of-its-kind, AI-optimized marketing strategy to boost visibility in AI Overviews from 6% to 51%, increase AI-driven traffic by 28% in three months, and reduce reliance on paid media. Learn how to stay visible when AI answers first: what’s replacing traditional tactics, how to align with AI-first discovery behaviors, and what metrics matter in this new world.
2024 New York, 'Back to School' Summit Day 2
Wednesday, September 11, 2024
4:00 pm

Surviving a Shrinking Market

Universities face mounting pressures in an increasingly complex landscape: constricting enrollments, demands for revenue diversification, the increasing speed of technology development, and the need to a reach broader range of learners with career-relevant education. Although institutions grapple with decisions about selectively insourcing or outsourcing support, most now undertake a range of external partnerships to support their programs, help identify new growth strategies and navigate the maze of data from disconnected systems. This session explores the key strategic shifts and essential capabilities that universities need to develop to thrive, and trends in 3rd party engagements to support those efforts.
2023 New York, 'Back to School' Summit
Thursday, September 7, 2023
3:00 pm

Beyond Online Learning Management

Deep dive into the evolution of the OPM market, the next frontier and a discussion on the future of public private partnerships in Higher Education.