James Moore

Director of Online Learning at DePaul University Richard H. Driehaus College of Business

James Moore is the Director of Online Learning for DePaul University’s Driehaus College of Business. He teaches Artificial Intelligence and Internet Marketing classes in DePaul’s Flex modality. This modality is highly desired by students who enjoy learning in the classroom but want the flexibility to connect online when work or family responsibilities prevent them from traveling to campus. He has been a key contributor to the development and launch of the DePaul’s AI Institute, with a focus on successfully integrating AI into teaching. He received the national Schullo Best Distance Teaching Practice Award at the 34th annual Distance Teaching & Learning Conference in 2018, has been twice awarded the Kellstadt Marketing Center Distinguished Professional Educator Award For Excellence in Teaching, and has contributed book chapters on Search Engine Optimization to the IMC (Integrated Marketing Communications) Handbook. He has Bachelor of Science in Economics and Information Technology from Middlesex University and a Master of Science in Telecommunications Systems (Computer Science concentration) from DePaul. Passionate about technology and practical problem-solving, James combines his AI expertise with a deep understanding of digital marketing strategies. He balances his love of technology and gadgets with the knowledge that quick and simple solutions are often the most effective.

2025 Back to School

James Moore

Director of Online Learning at DePaul University Richard H. Driehaus College of Business

James Moore is the Director of Online Learning for DePaul University’s Driehaus College of Business. He teaches Artificial Intelligence and Internet Marketing classes in DePaul’s Flex modality. This modality is highly desired by students who enjoy learning in the classroom but want the flexibility to connect online when work or family responsibilities prevent them from traveling to campus. He has been a key contributor to the development and launch of the DePaul’s AI Institute, with a focus on successfully integrating AI into teaching. He received the national Schullo Best Distance Teaching Practice Award at the 34th annual Distance Teaching & Learning Conference in 2018, has been twice awarded the Kellstadt Marketing Center Distinguished Professional Educator Award For Excellence in Teaching, and has contributed book chapters on Search Engine Optimization to the IMC (Integrated Marketing Communications) Handbook. He has Bachelor of Science in Economics and Information Technology from Middlesex University and a Master of Science in Telecommunications Systems (Computer Science concentration) from DePaul. Passionate about technology and practical problem-solving, James combines his AI expertise with a deep understanding of digital marketing strategies. He balances his love of technology and gadgets with the knowledge that quick and simple solutions are often the most effective.

2025 Back to School
2025 Back to School Summit
Thursday, September 11, 2025
11:00 am

Invisible Online: How to Get Found When AI Answers First

If your audience finds you online, you’re already in a fight for visibility. AI isn’t just disrupting marketing—it’s rewriting the rules of discovery. Generative AI answers questions instantly, and Google’s AI Overviews dominate the search page, pushing paid and organic links out of sight and cutting clicks by up to 90%. This session explores how organizations can stay visible when AI answers first. Drawing from a case study with a leading business school, we’ll show how Everspring built a first-of-its-kind, AI-optimized marketing strategy that boosted AI visibility by 8X in three months, and reduced reliance on paid media. You’ll learn what’s replacing traditional digital tactics, how to align with AI-first discovery behaviors, and which metrics really matter in this new landscape—whether you’re running a university, a startup, or a global enterprise.