University leaders face increasing pressure to demonstrate the relevance of their academic programs and ensure graduates are prepared for the future of work. At the same time, students and candidates are actively seeking programs that clearly communicate the skills they will gain and the career pathways those programs can unlock. This session will explore how institutions are utilizing job market data and alumni insights into strategic decision-making for program innovation and lifelong learning. Through practical examples, we’ll highlight how universities can identify hidden skills gaps, respond to shifting student demand, and apply actionable strategies to make their programs more relevant, distinctive, and future-ready.