Lee Bradshaw

CEO at Rhodes Advisors

Lee brings a wealth of experience in fostering innovation and growth in higher education, with a history of transformative achievements at hundreds of institutions including the University of Virginia, the University of Pittsburgh, Harvard Kennedy School, the Medical School of South Carolina, Columbia University, and Moravian University. Before founding Rhodes Advisors, he was instrumental in developing pioneering online programs as Chief Strategy Officer at Noodle, Inc., notably creating its university-employer healthcare partnership model. Before building up Noodle, while at 2U from 2012-2017, Lee enhanced the infrastructure of applications through collaborations with Amazon Web Services and Salesforce. With Rhodes Advisors, Lee is dedicated to crafting bespoke strategies that help universities navigate the challenges of today's environments. He is driven by a deep commitment to higher education and the edtech sector, with a history of impactful board and advisory roles, including his alma mater.

2024 Back to School
2025 Back to School

Lee Bradshaw

CEO at Rhodes Advisors

Lee brings a wealth of experience in fostering innovation and growth in higher education, with a history of transformative achievements at hundreds of institutions including the University of Virginia, the University of Pittsburgh, Harvard Kennedy School, the Medical School of South Carolina, Columbia University, and Moravian University. Before founding Rhodes Advisors, he was instrumental in developing pioneering online programs as Chief Strategy Officer at Noodle, Inc., notably creating its university-employer healthcare partnership model. Before building up Noodle, while at 2U from 2012-2017, Lee enhanced the infrastructure of applications through collaborations with Amazon Web Services and Salesforce. With Rhodes Advisors, Lee is dedicated to crafting bespoke strategies that help universities navigate the challenges of today's environments. He is driven by a deep commitment to higher education and the edtech sector, with a history of impactful board and advisory roles, including his alma mater.

2024 Back to School
2025 Back to School
2025 Back to School Summit
Wednesday, September 10, 2025
11:30 am

Securing the Future: Proactive Strategies for Financial Sustainability and Revenue Growth in Higher Education

As financial pressures intensify across the higher education sector, institutions are seeking new approaches to ensure long-term sustainability while expanding access and impact. This session will explore practical, scalable strategies for diversifying revenue streams and enhancing financial resilience, ranging from growing high-margin online and continuing education programs, to leveraging data for smarter student acquisition, optimizing resource allocation, and forging new industry and community partnerships. Learn how forward-thinking universities are innovating with business models, digital delivery, and performance analytics to align mission with margin, building financial strength without sacrificing quality or access.