Judy Goldstein
SVP Marketing and Communications at American Student Assistance (ASA)
As Senior Vice President of Marketing & Communications, Judy works to help ASA and its partners propel the mission to engage K-12 students in career exploration and experimentation.
Judy is a results-driven senior leader with the ability to move seamlessly between strategy and execution. She has more than 30 years of experience in the education sector. She believes that every student deserves access to quality education—regardless of race, geography, or circumstance—including ample opportunities to acquire information needed to make informed decisions on their career and college pathways.
Known for scanning the business landscape, identifying gaps, and creating innovative solutions that drive transformation and fuel company missions, Judy was most recently the SVP of Marketing, MSI information Services, where she ushered in a digital transformation strategy for three news journals and a book distributor serving K12 schools and public libraries.
At Pearson Education, she spearheaded a K20 marketing communication strategy and directed a K-12 operational project management office. Earlier in her career, Judy worked in various roles at advertising agencies, public relations firms, and in children’s trade book and magazine publishing managing marketing, promotion, and sales support departments.
She holds degrees in Journalism & Graphic Design from Pennsylvania State University and certifications in Prosci Change Management and Lean Six Sigma.
Judy Goldstein
SVP Marketing and Communications at American Student Assistance (ASA)
As Senior Vice President of Marketing & Communications, Judy works to help ASA and its partners propel the mission to engage K-12 students in career exploration and experimentation.
Judy is a results-driven senior leader with the ability to move seamlessly between strategy and execution. She has more than 30 years of experience in the education sector. She believes that every student deserves access to quality education—regardless of race, geography, or circumstance—including ample opportunities to acquire information needed to make informed decisions on their career and college pathways.
Known for scanning the business landscape, identifying gaps, and creating innovative solutions that drive transformation and fuel company missions, Judy was most recently the SVP of Marketing, MSI information Services, where she ushered in a digital transformation strategy for three news journals and a book distributor serving K12 schools and public libraries.
At Pearson Education, she spearheaded a K20 marketing communication strategy and directed a K-12 operational project management office. Earlier in her career, Judy worked in various roles at advertising agencies, public relations firms, and in children’s trade book and magazine publishing managing marketing, promotion, and sales support departments.
She holds degrees in Journalism & Graphic Design from Pennsylvania State University and certifications in Prosci Change Management and Lean Six Sigma.