Jeff Yacup

Director of Client Partnerships at QS Quacquarelli Symonds

Jeff Yacup is the current Regional Director for UniversityPartnership for the Midwest for Quacquarelli Symonds (QS). In this role he advises universities on how to best tackle their enrollment and global reputation challenges. Jeff has made transformative impact in higher education for over 15 years at some of the best public universities in the world having worked at the University of Illinois and Virginia Tech. He has worked in recruiting & admissions, leadership education, residence education, international education, Greek life, new student programs, and student conduct.

Jeff has an MBA from the University of Illinois, Gies College of Business, a Master of Arts inEducational Leadership Policy Studies from Virginia Tech, and a Bachelor ofScience in Sociology & Psychology also from Virginia Tech.

2025 Back to School

Jeff Yacup

Director of Client Partnerships at QS Quacquarelli Symonds

Jeff Yacup is the current Regional Director for UniversityPartnership for the Midwest for Quacquarelli Symonds (QS). In this role he advises universities on how to best tackle their enrollment and global reputation challenges. Jeff has made transformative impact in higher education for over 15 years at some of the best public universities in the world having worked at the University of Illinois and Virginia Tech. He has worked in recruiting & admissions, leadership education, residence education, international education, Greek life, new student programs, and student conduct.

Jeff has an MBA from the University of Illinois, Gies College of Business, a Master of Arts inEducational Leadership Policy Studies from Virginia Tech, and a Bachelor ofScience in Sociology & Psychology also from Virginia Tech.

2025 Back to School
2025 Back to School Summit
Wednesday, September 10, 2025
2:00 pm

Benchmarking for Strategic Advantage: Using Data to Elevate Institutional Performance in Higher Education

In an increasingly competitive global education landscape, effective benchmarking is vital for institutional growth and differentiation. This session explores how universities can use comparative performance data to enhance academic quality, guide strategic priorities, and improve student outcomes. Learn how data-informed benchmarking supports institutional accountability, global positioning, and continuous improvement.