As global student mobility rebounds and reshapes in the wake of shifting policies, geopolitics, and AI-enhanced recruitment, institutions face mounting pressure to grow enrollments, ensure quality, and build more diverse, future-ready student populations. This session explores how leading universities are evolving their international strategies, leveraging transnational models, hybrid delivery, and partnerships to stay ahead. We’ll dive into the data behind new student flows, explore how recruitment tactics are changing in real time, and unpack the trade-offs institutions are navigating as they compete on a global stage.